Our Services

Strategic Communications

Capabilities & Approach

PFS works side-by-side with Federal leaders to develop and implement communication strategies that identify, engage, inform, and connect stakeholders with important initiatives, programs, and services. We convey impactful messages through the most suitable media to engage target stakeholders at the right time, in the right place, and with the right message.

Check out our Virtual Booth to see our award-winning work!

About Us Contact Us

PFS has worked with clients to plan and manage a diverse array of communication campaigns, including:

Veteran Health Administration’s (VHA) National Oncology Program – PFS designed a strategic awareness campaign of VHA’s precision oncology diagnostic and treatment services; redesigned and redeployed the program’s SharePoint and website; developed Public Service Announcements and training videos; and developed a recruiting campaign to attract subspecialized oncologists to VHA.
VHA, Procurement & Logistics Office (PL&O) – during the COVID-19 pandemic, PFS established communication mechanisms to respond to, track, and report on Requests for Information received from Congress, the media, and regulatory entities such as the Government Accountability Office and Office of Inspector General often addressing issues associated with the global shortage of personal protective equipment.
VHA, Office of Healthcare Transformation (OHT) – PFS provides a broad array of strategic communications, stakeholder engagement, and change management communications support to respond to ongoing, rapid or emerging issues in VHA including development of communication products like fact sheets, talking points, infographics for internal and external audiences.
VHA, Discovery, Education and Affiliate Networks (DEAN)– PFS provides communications, marketing and promotion support for DEAN and its program offices supporting clinical research, innovation, strategic partnerships and academic affiliations. PFS continues to work with DEAN in its branding campaign efforts around the three pillars of innovation, advancing knowledge and collaboration, and the promotion of Veteran impacts across the U.S. DEAN has received several industry awards for its 2023 Annual Report supporting DEAN’s mission—to provide the highest quality of healthcare possible.

PFS’ capabilities include:

Executive Communications
Strategic Communications Planning and Implementation
Communications Campaign Planning and Implementation
Measurement of Communications Effectiveness
Brand Identity and Management
Website Development and UI/UX
Out of Home Marketing
Internal and External Stakeholder Engagement
Radio and Televisions PSAs
Digital Communications
Crisis Communications
Media Relations
Satellite Media Tour Planning and Implementation
Print and Digital Advertising
Video Production
Photoshoots
Digital and Print Graphics and Ads
Print Products
Blog Posts, Social Media Packets, Toolkits

Business man communicating concept to business woman in conference room.

Our Approach

PFS’ approach begins with a stakeholder analysis and the development of a strategic communication plan that focuses on: 1) Stakeholders and the communication channels they access, preferred formats, and information sources perceived as trustworthy and credible, and current understanding of the proposed changes; 2) Messages that reinforce the client’s objectives and deliver a clear call to action; 3) Messengers who build trust, increase credibility, and enhance reputation; 4) Media, such as learning platforms, websites, intranet/microsites, social/digital platforms, mobile apps, publications, events/conferences, hearings, and more; 5) Materials, that include presentations, posters, press releases, talking point/speeches, newsletter articles, blogs, fact sheets, learning materials, and frequently asked questions/answers; and 6) Measurement, which includes monitoring, measurement, and analysis to ensure the communication promotes awareness, drives knowledge, and motivates action. Materials developed by PFS conform to requirements of Section 508 of the Rehabilitation Act (29 U.S.C. 704 d), as amended by the Workforce Investment Act of 1998 (P.L.105‐220) August 7, 1998.

About Us Contact Us

Man at white board with woman in lab coat in foreground.

PFS’s program and project management capabilities have proven effective in assisting clients to introduce and adopt innovations, new technologies, process improvements, and organizational changes.

PFS has worked with clients to plan and manage a wide range of important healthcare initiatives, including:

A 24X7 COVID-19 Emergency Logistics Operations Center for the Veterans Health Administration (VHA)
VHA Clinical Resource Hubs expansion and enhancement to address critical barriers to Veterans’ primary, mental health, clinical pharmacy, and nursing care
The newly established Clinical Deployment Teams to address emergent healthcare crises across VHA (nationwide)
A mini-residency program to provide Clinical Skills Training for rural providers of women’s healthcare
Nationwide expansion and enhancement of the National Oncology Program’s Precision Oncology services (e.g., pharmacogenomics, lung cancer screening, women’s health, virtual tumor boards, chemotherapy/infusion therapy services, and clinical trials)
Rapid growth of the Office of Connected Care’s digital health technology portfolio (i.e., Telehealth Services, My HealtheVet, and Web and Mobile Solutions) that enhance and improve access to VHA benefits and services through digital health technologies used by Veterans, Caregivers, and health care providers.

Our approaches are derived from Lean Six Sigma, Prosci®, Project Management Book of Knowledge (PMBOK®), Human-Centered Design, and International Organization for Standardization frameworks, methodologies, and tools. Regardless of project size, scope, complexity, visibility, and subject matter, PFS works with clients to employ best practices and lessons learned from similar program and project management or oversight support projects. PFS’ ability to effectively identify, tailor, and apply them in client settings is what has proven effective and beneficial across a broad range of program/project management engagements.

PFS’ services include:

Executive Support/Program Implementation
Business Requirements Development
Strategic Planning
Program Evaluation
Business Process Reengineering and Improvement
Project Scheduling
Risk Management
Performance Measurement/Data Analytics
Financial Management
SharePoint/Power BI Development

Do you need more information about our Services?

Contact Us

Strategic Communications

Capabilities & Approach

PFS has worked with clients to plan and manage a diverse array of communication campaigns, including:

PFS’ capabilities include:

Our Approach

PFS has worked with clients to plan and manage a wide range of important healthcare initiatives, including:

PFS’ services include:

COVID-19 Pandemic Response – Executive Communications Support

Office of Discovery, Education and Affiliate Networks Strategic Communications Support

COVID-19 Pandemic Response – Executive Communications Support

Office of Discovery, Education and Affiliate Networks Strategic Communications Support

COVID-19 Pandemic Response – Executive Communications Support

Office of Discovery, Education and Affiliate Networks Strategic Communications Support

Do you need more information about our Services?

Strategic Communications

Capabilities & Approach

PFS has worked with clients to plan and manage a diverse array of communication campaigns, including:

PFS’ capabilities include:

Our Approach

PFS has worked with clients to plan and manage a wide range of important healthcare initiatives, including:

PFS’ services include:

Related Case Studies

Do you need more information about our Services?