Our Services

Strategic Communications

Capabilities & Approach

PFS works with clients to develop and implement communication strategies that identify, engage, inform, and connect stakeholders with important initiatives, programs, and services. Our communication campaigns engage target stakeholders at the right time, in the right place, and with the right message.

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PFS has worked with clients to plan and manage a diverse array of communication campaigns, including:

Veteran Health Administration’s (VHA) National Oncology Program – PFS designed a strategic awareness campaign of its Precision Oncology services; redesigned and updated the program’s SharePoint and website; developed Public Service Announcements and training videos; and developed a recruiting campaign to attract specialty Oncologists to VHA.
VHA, Procurement & Logistics Office (PL&O) – during the COVID-19 pandemic, PFS established communication mechanisms to respond to, track, and report on Requests for Information received from Congress, the media, and regulatory entities such as the Government Accountability Office and Office of Inspector General often addressing issues associated with the global shortage of personal protective equipment.
Department of Veterans Affairs (VA), Assault and Harassment Prevention Office (AHPO) – PFS provided support to the AHPO’s “Stand up to Harassment Now!” campaign focused on addressing and eliminating harassment and sexual assault through internal VA and external websites, SharePoint site, social media, print media and electronic media.
VHA, Office of Healthcare Transformation (OHT) – PFS provides a broad array of strategic communications, stakeholder engagement, and change management communications support to respond to ongoing and rapid or emerging issues in VHA; development; develop communication products for internal and external facing audiences (fact sheets, talking points, infographics, 6 essential change management questions, and related products); and develop strategic communications plans, stakeholder engagement plans change management plans and approaches.

PFS’ capabilities include:

Executive Support/Program Implementation
Business Requirements Development
Strategic Planning
Program Evaluation
Business Process Reengineering and Improvement
Project Scheduling
Risk Management
Performance Measurement/Data Analytics
Financial Management
SharePoint/Power BI Development

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Our Approach

PFS’ approach begins with a stakeholder analysis and the development of a strategic communication plan that focuses on: 1) Stakeholders and the communication channels they access, preferred formats, and information sources perceived as trustworthy and credible, and current understanding of the proposed changes; 2) Messages that reinforce the client’s objectives and deliver a clear call to action; 3) Messengers who build trust, increase credibility, and enhance reputation; 4) Media, such as learning platforms, websites, intranet/microsites, social/digital platforms, mobile apps, publications, events/conferences, hearings, and more; 5) Materials, that include presentations, posters, press releases, talking point/speeches, newsletter articles, blogs, fact sheets, learning materials, and frequently asked questions/answers; and 6) Measurement, which includes monitoring, measurement, and analysis to ensure the communication promotes awareness, drives knowledge, and motivates action. Materials developed by PFS conform to requirements of Section 508 of the Rehabilitation Act (29 U.S.C. 704 d), as amended by the Workforce Investment Act of 1998 (P.L.105‐220) August 7, 1998.

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PFS’s program and project management capabilities have proven effective in assisting clients to introduce and adopt innovations, new technologies, process improvements, and organizational changes.

PFS has worked with clients to plan and manage a wide range of important healthcare initiatives, including:

A 24X7 COVID-19 Emergency Logistics Operations Center for the Veterans Health Administration (VHA)
VHA Clinical Resource Hubs expansion and enhancement to address critical barriers to Veterans’ primary, mental health, clinical pharmacy, and nursing care
The newly established Clinical Deployment Teams to address emergent healthcare crises across VHA (nationwide)
A mini-residency program to provide Clinical Skills Training for rural providers of women’s healthcare
Nationwide expansion and enhancement of the National Oncology Program’s Precision Oncology services (e.g., pharmacogenomics, lung cancer screening, women’s health, virtual tumor boards, chemotherapy/infusion therapy services, and clinical trials)
Rapid growth of the Office of Connected Care’s digital health technology portfolio (i.e., Telehealth Services, My HealtheVet, and Web and Mobile Solutions) that enhance and improve access to VHA benefits and services through digital health technologies used by Veterans, Caregivers, and health care providers.

Our approaches are derived from Lean Six Sigma, Prosci®, Project Management Book of Knowledge (PMBOK®), Human-Centered Design, and International Organization for Standardization frameworks, methodologies, and tools. Regardless of project size, scope, complexity, visibility, and subject matter, PFS works with clients to employ best practices and lessons learned from similar program and project management or oversight support projects. PFS’ ability to effectively identify, tailor, and apply them in client settings is what has proven effective and beneficial across a broad range of program/project management engagements.

PFS’ services include:

Executive Support/Program Implementation
Business Requirements Development
Strategic Planning
Program Evaluation
Business Process Reengineering and Improvement
Project Scheduling
Risk Management
Performance Measurement/Data Analytics
Financial Management
SharePoint/Power BI Development

Do you need more information about our Services?

Contact Us

Strategic Communications

Capabilities & Approach

PFS has worked with clients to plan and manage a diverse array of communication campaigns, including:

PFS’ capabilities include:

Our Approach

PFS has worked with clients to plan and manage a wide range of important healthcare initiatives, including:

PFS’ services include:

COVID-19 Pandemic Response – Executive Communications Support

Office of Discovery, Education and Affiliate Networks Strategic Communications Support

COVID-19 Pandemic Response – Executive Communications Support

Office of Discovery, Education and Affiliate Networks Strategic Communications Support

COVID-19 Pandemic Response – Executive Communications Support

Office of Discovery, Education and Affiliate Networks Strategic Communications Support

Do you need more information about our Services?

Strategic Communications

Capabilities & Approach

PFS has worked with clients to plan and manage a diverse array of communication campaigns, including:

PFS’ capabilities include:

Our Approach

PFS has worked with clients to plan and manage a wide range of important healthcare initiatives, including:

PFS’ services include:

Related Case Studies

Do you need more information about our Services?