PFS works with clients to develop and implement communication strategies that identify, engage, inform, and connect stakeholders with important initiatives, programs, and services. Our communication campaigns engage target stakeholders at the right time, in the right place, and with the right message.
PFS has worked with clients to plan and manage a diverse array of communication campaigns, including:
- Veteran Health Administration’s (VHA) National Oncology Program – PFS designed a strategic awareness campaign of its Precision Oncology services; redesigned and updated the program’s SharePoint and website; developed Public Service Announcements and training videos; and developed a recruiting campaign to attract specialty Oncologists to VHA.
- VHA, Procurement & Logistics Office (PL&O) – during the COVID-19 pandemic, PFS established communication mechanisms to respond to, track, and report on Requests for Information received from Congress, the media, and regulatory entities such as the Government Accountability Office and Office of Inspector General often addressing issues associated with the global shortage of personal protective equipment.
- Department of Veterans Affairs (VA), Assault and Harassment Prevention Office (AHPO) – PFS provided support to the AHPO’s “Stand up to Harassment Now!” campaign focused on addressing and eliminating harassment and sexual assault through internal VA and external websites, SharePoint site, social media, print media and electronic media.
- VHA, Office of Healthcare Transformation (OHT) – PFS provides a broad array of strategic communications, stakeholder engagement, and change management communications support to respond to ongoing and rapid or emerging issues in VHA; development; develop communication products for internal and external facing audiences (fact sheets, talking points, infographics, 6 essential change management questions, and related products); and develop strategic communications plans, stakeholder engagement plans change management plans and approaches.
PFS’ approach begins with a stakeholder analysis and the development of a strategic communication plan that focuses on: 1) Stakeholders and the communication channels they access, preferred formats, and information sources perceived as trustworthy and credible, and current understanding of the proposed changes; 2) Messages that reinforce the client’s objectives and deliver a clear call to action; 3) Messengers who build trust, increase credibility, and enhance reputation; 4) Media, such as learning platforms, websites, intranet/microsites, social/digital platforms, mobile apps, publications, events/conferences, hearings, and more; 5) Materials, that include presentations, posters, press releases, talking point/speeches, newsletter articles, blogs, fact sheets, learning materials, and frequently asked questions/answers; and 6) Measurement, which includes monitoring, measurement, and analysis to ensure the communication promotes awareness, drives knowledge, and motivates action. Materials developed by PFS conform to requirements of Section 508 of the Rehabilitation Act (29 U.S.C. 704 d), as amended by the Workforce Investment Act of 1998 (P.L.105‐220) August 7, 1998.
PFS’ services include:
- Strategic Communications/Executive Support
- Stakeholder Management
- Public Relations Services
- Outreach Services
- Communication/Promotional Materials
- Graphic Design
- Training/Technical Assistance
- Conference, Events, and Planning Services
- Video/Film Production