WASHINGTON, DC – Titan Alpha, a joint venture between Prometheus Federal Services (PFS) and Customer Value Partners (CVP), was awarded a contract to support the Department of Veterans Affairs (VA), Veterans Health Administration’s (VHA) Specialty Care Services’ National Oncology Program (NOP) Cancer Moonshot initiative.
In early 2022, President Biden relaunched the Cancer Moonshot with a clear goal: to reduce cancer mortality by 50 percent over the next 25 years. Cancer is the second leading cause of death among Veterans, with approximately 43,000 new cases of cancer diagnosed every year. VHA is the largest integrated provider of oncology care in the nation, and its mission is to improve the lives of Veterans with cancer. It does this by implementing a learning healthcare model that quickly transitions new knowledge into clinical practice, and to maximize learning from clinical practice.
Under the inter-organizational and inter-agency Cancer Moonshot, the Titan Alpha team will develop a national two-year communications campaign, which will amplify the NOP and VHA programs services (for example Radiation Oncology, Lung Cancer Screening, Gastrointestinal and Hepatology, Pathology and Diagnostics) and specific Cancer Moonshot initiatives. The campaign will specifically focus on expanding awareness for internal and external audiences about the care and services available and VA accomplishments in innovative cancer care for all Veterans.
“Many of our lives have been touched by cancer,” states Marissa Smith, PFS Project Manager and Communications Lead for this contract. “It is an honor and a privilege to support VHA’s Cancer Moonshot effort. We not only bring our strategic communications and management expertise to this program—but we bring our personal experiences and passion, as well. We are eager to help more Veterans learn about what VHA is doing to innovate in the realm of cancer, and to access care and services available to them.”
For more information, go to https://pfs.us/